Section 201.08. Changes in permitted signs.

  State permitted signs may be changed in size, lighting, shape, color scheme or copy subject to compliance with the following criteria:

(1)  No change shall result in signing which violates s. 84.30 , Stats., or these rules. Any sign which is found to be in non-compliance will be required to be altered to conform, or removed, at the expense of the owner thereof.

(2)  Any proposal to change the location of any state permitted sign must be approved by the department in advance of the physical accomplishment of the change. To propose a change of this kind, the applicant shall submit a complete new permit application together with a request that the prior permit (identified by its number) be cancelled and superseded by the new application.

(3)  

(a) The department may permit directional signs to be changed on a seasonal basis to identify alternate attractions or activities. If all of the attractions or activities are listed on the initial permit application, only a single permit fee shall be charged. If additional attractions or activities are listed on a later application, an additional permit fee shall be charged under s. Trans 201.07 .

(b) Approval of the department is required in advance of any message change on a directional sign that involves a different attraction or activity than originally approved. Message change applications under this paragraph are subject to the permit fees set by s. Trans 201.07 .

Cr. Register, September, 1972, No. 201 , eff. 10-1-72; am. (1), Register, October, 1976, No. 250 , eff. 11-1-76; renum. from Hy 19.08 and am., Register, July, 1980, No. 295 , eff. 8-1-80; cr. (3), Register, July, 1983, No. 331 , eff. 8-1-83; corrections in (3) made under s. 13.93 (2m) (b) 7., Stats., Register, April, 2001, No. 544 .