Section 201.06. Sign criteria.  


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  • (1)  Signs visible from the main-traveled way of a controlled highway shall conform to the requirements of s. 84.30 (4) , Stats., and to these rules. On non-freeway federal-aid primary highways outside of cities and villages, no sign may be adjacent to or within 300 feet of an interchange, intersection at grade, safety rest area, or wayside. Said 300 feet shall be measured along the highway from the beginning or ending of the pavement widening at the exit from or entrance to the main-traveled way of the primary highway.
    (2)  In addition to the spacing criteria of s. 84.30 (4) (c) , Stats., s. Trans 201.05 (2) (d) , and sub. (1) , a permit may not be issued for an otherwise eligible sign location if the erection of a sign at that location would obstruct motorists' view of another lawfully erected sign.
Cr. Register, September, 1972, No. 201 , eff. 10-1-72; renum. from Hy 19.04 and am. Register, July, 1980, No. 295 , eff. 8-1-80; cr. (2), Register, July, 1983, No. 331 , eff. 8-1-83.