Section 201.19. On-property signs.

 

(1)   Purpose. The purpose of this section is to interpret the provisions of s. 84.30 (3) (c) , Stats., relating to on-property signs.

(2)   Off premises advertising not permitted. An on-property sign may advertise only activities conducted on the property on which it is located, the name of the establishment and the establishment's principal product or service offered on the premises. A permit for an off-property sign is required for any sign violating the content restrictions of this subsection.

(3)   Narrow strips. Where the sign site is located at or near the end of a narrow strip contiguous to the advertised activity, the sign site shall not be considered part of the premises on which the activity being advertised is conducted. A narrow strip shall include any configuration of land which is such that it cannot be put to any reasonable use related to the activity other than for signing purposes.

(4)   Properties flanked by 2 controlled highways.

(a) When a property may contain signs visible from 2 controlled highways, the department interprets s. 84.30 (3) (c) 1. , Stats., to allow up to 4 single-faced or 2 double-faced signs on the property, with one sign exposure visible and designed to be read from each of 4 different directions of travel.

(b) Whether or not a property may contain signs visible from 2 controlled highways, the department interprets s. 84.30 (3) (c) 2 , Stats., to allow only one extra on-property sign exposure.

(5)   On-premises signs prohibited. No on-property sign may be erected in an area across a street or road from the area where the business is conducted or in any area developed for the purpose of erecting a sign.

Cr. Register, July, 1983, No. 331 , eff. 8-1-83; am. (2), cr. (5), Register, April, 2001, No. 544 , eff. 5-1-01.