Section 138.06. Business signs.

Latest version.

All motor vehicle dealers, motor vehicle wholesalers and motor vehicle wholesale auction dealers shall display the following signs:

(1) An exterior business sign in compliance with s. 100.18 (5) , Stats. The sign shall state the name of the licensee, as shown on the department license and any other name under which the licensee does business as a motor vehicle dealer, wholesaler or auction dealer. The sign shall have lettering a minimum of 4 inches high, unless smaller dimensions are required in order to comply with a local zoning or sign ordinance.

(2) A sign posted on or adjacent to the entrance door describing the dealer's business hours.

History: Cr. Register, May, 1966, No. 125 , eff. 6-1-66; renum. from MVD 13.03 and am. Register, April, 1977, No. 256 , eff. 5-1-77; renum. from MVD 13.04, Register, July, 1981, No. 307 , eff. 8-1-81; am. Register, October, 1984, No. 346 , eff. 11-1-84; am. (intro.), cr. (1), (2), Register, June, 1991, No. 426 , eff. 7-1-91.

                    
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