Section 1.03. Use of funds.

 

(1)  Grant funds received by an eligible applicant may only be used for those project costs related to the development of publicity and the production, and media placement of advertising and direct mail campaigns, except that for projects described under s. Tour 1.02 (6) (f) , grant funds may also be used for booth space, standard booth equipment, photographs and material shipment expenses related to attendance at sports shows.

(2)  The use of grant funds are also subject to the limitations under s. 41.17 (4) (a) to (f) , Stats.

(3)  The total grant amount that may be awarded to any project during a fiscal year is limited to all of the following:

(a) For projects described in s. Tour 1.02 (6) (a) to (d) , no more than 7% of the applicable joint effort marketing fiscal year budget. For a project described in s. Tour 1.02 (6) (f) , no more than $10,000 for each municipality served by the project and no more than a total of the lesser of $40,000 or 7% of the applicable joint effort marketing fiscal year budget.

(b) No more than 50% of the related event's fiscal year budget.

(c) No more than 75% of the eligible advertising expense for the first year a project receives funds under this chapter.

(d) For projects described in s. Tour 1.02 (6) (a) to (d) and (f) , no more than 50% of the eligible advertising expenses for the second year a project receives funds under this chapter.

(e) For a project described in s. Tour 1.02 (6) (a) or (f) , no more than 25% of the eligible advertising expenses for the third year a project receives funds under this chapter.

(f) For a project described in s. Tour 1.02 (6) (e) no more than one time funding for not more than 5% of the joint effort marketing fiscal year budget.

(g) For projects described in s. Tour 1.02 (6) (f) , the department may grant no more than 50% of the funding for joint effort marketing during each fiscal year unless the secretary determines that there is insufficient demand for the funds under the other grant categories contained in this chapter.

(3m)  The department may provide funding for one project per event. 

(3r)  During each fiscal year, the department may grant up to 35% of joint effort marketing funds available for projects described in s. Tour 1.02 (6) (a) to (e) by September 30, up to 70% by December 31 and up to 90% by March 31 except that the secretary may waive the limits contained in this subsection for a project likely to have a substantial impact upon the state's tourism economy. The department may grant up to 60% of the joint effort marketing funds available for projects described under s. Tour 1.02 (6) (f) in September and the remainder in April of each fiscal year.

(3w)  The secretary may waive the requirement contained in s. Tour 1.05 (3) (f) that a project be directed at a local area for a project that will make a substantial impact upon the state's tourism economy.

(4)  A project described in s. Tour 1.02 (6) (a) , or (f) , may receive up to 3 years of funding, and the 3 years are not required to be consecutive. A project described in s. Tour 1.02 (6) (b) , (c) or (d) , may receive up to 2 consecutive years of funding. A recipient of funding for a project described in s. Tour 1.02 (6) (d) may apply for another project under s. Tour 1.02 (6) (d) no earlier than the third fiscal year following the fiscal year during which funding was granted. For each year of funding requested, an application shall be submitted and a determination made as provided under this chapter.

(5)  An eligible applicant may be awarded no more than 14% of the joint effort marketing budget during any fiscal year.

(6)  Funds, other than those provided under this chapter, necessary to undertake the project may not be received from an agency of Wisconsin state government.

History: Cr. Register, October, 1991, No. 430 , eff. 11-1-91; cr. (3), Register, November, 1992, No. 443 , eff. 12-1-92; am. (1), renum. (3) to be (3) (intro.) and am., cr. (3) (a) to (e), (4) to (6), Register, December, 1995, No. 480 , eff. 1-1-96; correction in (2) made under s. 13.93 (2m) (b) 7., Stats., Register, February, 1996, No. 482 ; am. (3) (a), (b), (d), (e) and (4), cr. (3) (f) and (3m), Register, July, 1996, No. 487 , eff. 8-1-96; am. (1), (3) (a), (d), (e) and (4), cr. (3) (g) and (3r), Register, June, 1998, No. 510 , eff. 7-1-98; am. (3) (a), Register, June, 2000, No. 534 , eff. 7-1-00; CR 03-113 : cr. (3w) Register April 2004 No. 580 , eff. 5-1-04; CR 05-070 : am. (4) Register November 2005 No. 599 , eff. 12-1-05.