Section 5.13. Unprofessional advertising.

 

(1)  Unprofessional advertising means any false, fraudulent, misleading, or deceptive statement made to the public by an optometrist, including statements that:

(a) Create false, fraudulent, or unjustified expectations of favorable results.

(b) Make comparisons with other optometrists which are false, fraudulent, misleading, or deceptive.

(c) Contain representations that would be likely to cause a reasonable person to misunderstand or be deceived.

(2)  No licensed optometrist may:

(a) Seek to obtain patients by advertising or other forms of solicitation in a manner that is false, fraudulent, misleading, or deceptive;

(b) Maintain a professional relationship with any other person or firm advertising in a manner that is false, fraudulent, misleading, or deceptive.

History: Cr. Register, August, 1985, No. 356 , eff. 9-1-85; renum. Register, March, 1989, No. 399 , eff. 4-1-89; am. (1) (a) and (b), Register, September, 1997, No. 501 , eff. 10-1-97.