Section 6.175. Definitions.

  In this subchapter and in subchapter II of ch. 459 , Stats.:

(1)  "Cerumen management" means the removal of cerumen from the external auditory canal by the utilization of methods and techniques performed in accordance with minimum standards and procedures established in the audiological profession.

(1m)  "Deceptive advertising" means creating, using, or promoting the use of any advertising material, promotional literature, testimonial, guarantee, warranty, label, brand, insignia, or other representation, however disseminated or published, which is misleading, false, or untruthful.

(2)  "Full terms of sale" means the conditions of a sale agreed to by an audiologist and the purchaser of a hearing instrument.

(3)  "Personal guarantee" means a promise made by an audiologist to a hearing instrument purchaser to provide the minimum product warranty offered by a manufacturer.

(4)  "Sell" or "sale" has the meaning given in s. 459.20 (3t) , Stats.

(5)  "Unprofessional conduct" means the violation of any standard of professional behavior, which through experience, state statute or administrative rule has become established in the practice of speech-language pathology or audiology.

CR 05-026 : cr. Register September 2005 No. 597 , eff. 10-1-05; CR 12-050 : cr. (1m) Register August 2013 No. 692 , eff. 9-1-13.