Section 131.01. Definitions.

 

(1)  "Coupon" means any writing, form, ticket, certificate, token or similar device designed or intended to be sold or offered for sale which is represented as entitling the purchaser or holder to purchase or procure goods or services at a reduced price or free of charge upon presentation thereof to the seller or supplier of such goods or services. The term "coupon" includes"coupon book." It does not include:

(a) Coupons sold or offered for sale directly by the coupon sponsor where all proceeds from the sale are returned to the sponsor;

(b) Coupons redeemable only for motor vehicle parking or urban mass transit privileges;

(c) Coupons published by or distributed through newspapers or other periodicals, in advertisements other than their own;

(d) Coupons within, attached to, or a part of any package or container as packed by the original manufacturer and which are directly redeemed by such manufacturer;

(e) Trading stamps or coupons regulated by s. 100.15 , Stats.

(2)  "Coupon book" means a group of 2 or more coupons sold, offered for sale or otherwise distributed as a single unit.

(3)  "Person" means any individual, partnership, firm, corporation, association, or other business organization or entity, including charitable or nonprofit organizations and their officers and employees.

(4)  "Promoter" means any person, and any agent or representative of such person, engaged in the sale or offering or solicitation for sale of coupons.

(5)  "Sponsor" means any person represented as being obligated to provide goods, services, or discount privileges to the purchaser or holder of a coupon.