Section 127.30. Definitions.

  In this subchapter:

(1)  "Catalog" means a multi-page written publication which a seller publishes at least annually, and which contains all of the following:

(a) The seller's name and address.

(b) Written or graphic descriptions of goods or services which the seller offers for sale.

(c) The prices at which the goods or services under par. (b) are offered for sale.

(2)  "Mail solicitation" means a written or graphic solicitation, under s. ATCP 127.01 (22) , that a seller delivers by mail or other means to a consumer's residence or to a consumer who is individually identified in the solicitation. "Mail solicitation" includes a telefax or electronic mail solicitation. "Mail solicitation" does not include a catalog, a radio or television broadcast, an internet home page, a telephone solicitation under subch. II , or a face-to-face solicitation under subch. IV .

(3)  "Mail transaction" means any of the following:

(a) A mail solicitation.

(b) Purchase contracts and other dealings that result from a mail solicitation.

Cr. Register, July, 1999, No. 523 , eff. 8-1-99.