Section 124.06. Seller's future prices.

  No price comparison may be made by a seller based on an increased price at which consumer property or services will be offered or sold in the future unless:

(1)  The advertisement clearly discloses that the price comparison is based on a future price increase; and

(2)  The effective date of the future price increase, if more than 90 days after the price comparison is first stated in an advertisement, is clearly disclosed in the advertisement; and

(3)  The future price increase takes effect on the date disclosed in the advertisement or if not disclosed in the advertisement within 90 days after the price comparison is stated in the advertisement; and

(4)  The consumer property or services are continuously and actively offered for sale by the seller at a price not less than the advertised future price for at least 4 consecutive weeks after the effective date of the price increase, except where compliance becomes impossible of circumstances beyond the seller's control.

History: Cr. Register, July 1973, No. 211 , effective January 1, 1974, except that for advertisements in catalogs it shall take effect July 1, 1974; am. Register, January, 1978, No. 265 , eff. 2-1-78.