Section 124.03. Price comparison; general.

  No price comparison may be made by a seller:

(1)  Based on a price other than one at which consumer property or services were sold or offered for sale by the seller or a competitor, or will be sold or offered for sale by the seller in the future, in the regular course of business in the trade area in which the price comparison is made.

(2)  In which the consumer property or services differ in composition, grade or quality, style or design, model, name or brand, kind or variety, or service and performance characteristics, unless the general nature of the material differences is conspicuously disclosed in the advertisement with the price comparison.

History: Cr. Register, July 1973, No. 211 , effective January 1, 1974. except that for advertisements in catalogs it shall take effect July 1, 1974; am. Register, January, 1978, No. 265 , eff. 2-1-78.