Section 105.003. Retailers purchasing directly from manufacturers or producers.  


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  • A retailer who purchases cigarettes and other tobacco products, fermented malt beverages, intoxicating liquor, or wine directly from a manufacturer or producer shall compound the wholesaler markup with the retailer markup to determine the total markup on the merchandise.
History: Cr. Register, August, 1990, No. 416 , eff. 9-1-90; am., Register, May, 1999, No. 521 , eff. 6-1-99.

Note

Section 100.30 (2) (f) , Stats., requires that markups be compounded when a retailer buys directly from the manufacturer or producer, thus acting both as a wholesaler and a retailer. In the absence of proof of a lesser cost of doing business, a wholesaler's markup is at least 3% and a retailer's markup is at least 6%, making the product's total compounded markup at least 9.18%. Microsoft Windows NT 6.1.7601 Service Pack 1