Section 100.981. Price discrimination prohibited.

  Except as provided under s. ATCP 100.982 , 100.983 or 100.984 , no dairy plant operator may do any of the following if the operator's action injures any producer or injures, destroys or prevents competition between competing dairy plant operators:

(1)  Discriminate between producers, directly or indirectly, in the milk price offered or paid to those producers.

(2)  Discriminate between producers, directly or indirectly, in the value of any non-price consideration offered or provided to those producers. A dairy plant operator does not discriminate under this subsection if the operator offers the same non-price consideration to all producers on equal terms, so that the same non-price consideration is effectively available to all producers who wish to receive it.

Cr. Register, September, 1996, No. 489 , eff. 10-1-96.

Note

Section ATCP 100.981 is adopted under s. 100.20 (2) , Stats., and other applicable statutes. A person who suffers a monetary loss because of a violation of s. ATCP 100.981 may therefore bring a private lawsuit against the violator under s. 100.20 (5) , Stats., and may recover double damages, costs and reasonable attorney fees. Microsoft Windows NT 6.1.7601 Service Pack 1