Section 24.04. Advertising.

 

(1)   False advertising. Licensees shall not advertise in a manner which is false, deceptive, or misleading.

(2)   Disclosure of name.

(a) Except for advertisements for the rental of real estate owned by the broker, a broker shall in all advertising disclose the broker's name exactly as printed on the broker's license or disclose a trade name previously filed with the department, as required by s. REEB 23.03 , and in either case clearly indicate that the broker is a business concern and not a private party.

(b) Except for advertisements for the rental of real estate owned by the licensee, a licensee employed by a broker shall advertise under the supervision of and in the name of the employing broker.

(c) A licensee may advertise the occasional sale of real estate owned by the licensee or the solicitation of real estate for purchase by the licensee without complying with pars. (a) and (b) , provided that the licensee clearly identifies himself, herself or itself as a real estate licensee in the advertisement.

(3)   Advertising without authority prohibited. Brokers shall not advertise property without the consent of the owner.

(4)   Advertised price. Brokers shall not advertise property at a price other than that agreed upon with the owner; however, the price may be stated as a range or in general terms if it reflects the agreed upon price.

History: Cr. Register, February, 1980, No. 290 , eff. 3-1-80; am. (4), Register, March, 1981, No. 303 , eff. 4-1-81; renum. from REB 15.04 and am. (2), Register, February, 1983, No. 326 , eff. 3-1-83; renum. (2) to be (2) (a) and am., cr. (2) (b) and (c), Register, January, 1987, No. 373 , eff. 2-1-87; am. (2) (c), Register, April, 1995, No. 472 , eff. 5-1-95; correction in (2) (a) made under s. 13.92 (4) (b) 7. , Stats., Register November 2011 No. 671 .